Frequently asked questions

2026 Let’s Ride Challenge® Ride for Heroes – FAQ

Program Basics

  • The Let’s Ride Challenge® invites riders across the U.S. to hit the road with a purpose. This year, we ride to honor those who serve – military, veteran and first responders. Together, we aim to log 100-million miles and donate $1 million to charitable organizations that support our nation’s heroes.

  • Start: Feb. 27, 2026

    End: Oct. 31, 2026

    Grand prize winners announced/donation made: Nov./Dec. 2026

  • All motorcycle riders and passengers

  • 1.        Register and visit a participating dealer to complete your first odometer readings.

    2.        Build your Rev Score by visiting dealerships often, submitting key words, and logging miles.

    3.        Collect rewards as you reach milestones.

    • Wounded Warrior Project

    • Combat Veterans Motorcycle Association

    • Veterans of Foreign Wars

    • National Association of Buffalo Soldiers and Troopers

    • Motorcycle Missions

    • American Legion Riders

    • Rolling Thunder

    • Concerns of Police Survivors

Rider Participation

  • All motorcycle riders and passengers are welcome to participate. (U.S. only; excluding HI)

  • No, you do not need to be a member. However, members have an opportunity to earn exclusive rewards. For example, if you win a bike as a member, you will also get a $5,000 bonus.

  • There we a few ways to join:

    1. Scan the dealer event QR code (in the dealership)

    2. Tap the Let’s Ride Challenge® in the H-D App

    3. Visit h-dletsride.com

  • It is important to complete your first odometer reading as soon as possible after registering – miles won’t start adding up until that first reading is complete. Participation requires a minimum of two in-dealer odometer readings.

    To compete in the contest (to win 1 of 5 motorcycles), riders are encouraged to build their Rev Score by racking up miles, visiting dealerships frequently, and collecting keywords.

  • Yes. However, a minimum of two in-dealer odometer readings are required for each VIN. The first reading establishes a starting mileage and ending mileage for each bike, and the second reading calculates total miles ridden.

  • Yes. However, a minimum of two in-dealer odometer readings are required for each VIN. This establishes a starting mileage and ending mileage for each bike.

  • Participating Riding Academy dealers can validate miles logged on training bikes during the course. Two readings are required on the assigned training bike in order to collect miles for this challenge. Ask your Riding Academy instructor if they are participating in Let’s Ride Challenge®.

  • Odometer readings need to be done at a participating dealership, or select Harley-Davidson events.

  • Yes! You can visit any participating Harley-Davidson® dealership to log your miles and collect milestone rewards.

  • You can see your total miles logged for the Let’s Ride Challenge® in the H-D App. You can also see your miles and Rev Score by scanning the in-dealer event QR code or visiting h-dletsride.com.

H-D Membership

  • You do not have to be a member to participate but members earn the most! Harley Owners Group and Passenger member perks include:

    • 2,500 bonus points (a $25 value) in addition to their H.O.G. Ride 365® points when 5,000 miles are logged during the Let’s Ride Challenge™

    • A $5,000 bonus if they win a bike

    • All of the H.O.G. benefits like H.O.G. Ride 365® riding rewards, 4 points per $1 spent at participating dealerships, The Enthusiast print edition, unlimited roadside assistance – and more! Log into h-d.com/mybenefits to see a full list.

  • Validated miles captured during the Let’s Ride Challenge® window (Feb. 27–Oct. 31) will also count toward the H.O.G. Ride 365® Annual, Lifetime and Chapter challenges, provided you are an active Harley Owners Group or Passenger member.

    Miles logged prior to Feb. 27, 2026, will not count toward the Let’s Ride Challenge®. If a member completed a Ride 365® reading prior to Feb. 27, 2026 they will need to get another reading to officially begin the Let’s Ride Challenge®.

  • All Ride 365® miles are required to go through an internal auditing process, which can take 1-2 months, and may result in adjustments. These adjustments will be reflected in the Let’s Ride Challenge® activity in the H-D App, but updates will not be reflected on Mighty Loud site.

    It’s also important to remember the timing differences between the challenges. Any miles logged for Ride 365® Jan. 1 – Feb. 26 will not count toward the Let’s Ride Challenge® balance.

Milestone Rewards and Contest

What are the rewards for each milestone?

Stop in to collect rewards as you reach each milestone:

  • Qualifying riders will receive an email with a membership redemption code at the end of the challenge. Member points will be awarded no later than Dec. 31, 2026.

  • The Rev Score is a combination of miles ridden, key words collected, and dealership visits. This formula allows all riders to compete – from casual weekend riders to road warriors.

  • Engagements can be earned by updating your mileage, collecting keywords, and visiting participating dealerships.

    • Mileage Updates: Each dealer-verified odometer reading is worth 20 engagements.

    • Keywords: Each keyword you collect and enter during your dealership visit is worth 10 engagements.

    • First-Time Dealership Visit: When you complete a verified mileage update at a dealership you’re visiting for the first time, you’ll earn an additional 5 engagements.

  • No, there is no limit to how many times you can update your mileage. However, you can only earn engagements for the first XX mileage updates. Mileage updated beyond this will count toward your overall miles ridden, but will not earn engagements.

  • You can collect up to XX keywords during the challenge. Keywords will be updated weekly, with 3 new keywords available each week.

  • Winners will be determined based on their Rev Score in each status tier. You will be eligible for prizes in each tier you reach starting with the highest – but are limited to winning one motorcycle.

    Judging will begin with the Black and Orange and work backwards, determining winners for each tier based on the highest Rev Score in that tier. The person with the highest Rev Score in each tier will win a motorcycle.

    For complete contest rules, terms and conditions, please visit: https://www.h-dletsride.com/rules

  • Riders will compete to win 1 of 5 new motorcycles. Participants will progress through the following tiers based on total miles ridden, and the highest Rev Score in each tier will win:

    -              Silver Tier: 1 - 2,500 miles Nightster

    -              Gold Tier: 2,501 - 4,000 miles Street Bob

    -              Platinum Tier: 4,001 - 5,500 miles Fat Boy

    -              Diamond Tier: 5,501 - 7,500 miles Street Glide

    -              Black and Orange Tier: 7,501+ miles CVO Rode Glide

    Motorcycle models are subject to change.

  • Winners are expected to be notified by late November.

  • Yes! Once you reach a higher tier, you are still eligible to win motorcycles from the tiers you’ve moved past. Remember, your Rev Score is captured at each tier, so be sure you earn engagements and complete odometer readings along the way to boost your score.

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