Frequently asked questions

let’s ride challenge™ participation FAQs

  • The 2025 Let’s Ride Challenge™ Ride for Heroes is an extension of the Harley-Davidson® spirit celebrating our nations’ military, veterans, and first responders with a contest where riders compete for prizes by logging miles with participating dealerships and earn dealership engagements, all of which add up to a “Rev Score.” Ride, enter keywords, frequently update your mileage and increase your Rev Score to win 1 of 5 new Harley-Davidson motorcycles.

  • All US residents with a Harley-Davidson® VIN are invited to participate!

  • No, you do not need to be a member. However, members have an opportunity to earn exclusive rewards. For example, if you win a bike as a member, you will also get a $5,000 bonus to use towards your new bike!

  • Harley Owners Group is the official riding club of Harley-Davidson and is the longest running factory-sponsored club in the world. If you own a Harley, this membership is made for you. Harley Owners Group and Passenger members will enjoy exclusive benefits like participating in the H.O.G. Ride 365™ program, H.O.G. Chapter access, premium partner benefits, unlimited roadside assistance and The Enthusiast print edition (H.O.G. only), content, rallies, and so much more. Visit http://h-d.com/hog to login or join today!

  • Yes! You can become a member at any time during the challenge. Be sure to enter your H.O.G ID into your Let’s Ride Challenge™ registration so your progress is associated with your active membership.

    1. Visit a participating dealership.

    2. Scan the 2025 Let’s Ride Challenge™ Ride for Heroes in-store QR code.

    3. Register, enter your H.O.G. number (optional), your VIN and your odometer reading.

    4. Find an employee to verify your reading.

    5. Build your Rev Score by learning and submitting keywords at the dealership.

    6. Get on your bike and ride!

  • After entering your VIN and mileage, you will be prompted to speak with a dealership staff member. Participating dealerships have assigned staff members, (Validators), with unique credentials to complete this step. Using your mobile device, the Validator will scan their unique ID QR code and verify your VIN and mileage. This is a required step with each odometer reading.

  • Yes! If riding multiple bikes during the challenge it is important to get at least two readings for each bike. The first reading will enter that VIN into the challenge. The second reading will establish how many miles have been ridden.

  • Yes! You can visit any participating Harley-Davidson® dealership to update your mileage.

  • Your Rev Score is the total of your miles ridden and Engagements. The more you ride, update your mileage and collect key words, the higher your Rev Score. This score will be used to determine the motorcycle winners.

  • Engagements can be earned by updating your mileage, collecting keywords, and visiting participating dealerships. Here’s how:

    • Mileage Updates: Each dealer-verified odometer reading is worth 20 Engagements.

    • Keywords: Each keyword you collect and enter during your dealership visit is worth 10 Engagements.

    • First-Time Dealership Visit: When you complete a verified mileage update at a dealership you’re visiting for the first time, you'll earn an additional 5 Engagements.

  • No, there is no limit to how many times you can update your mileage. However, you can only earn Engagements for the first 56 mileage updates (an average of two updates per week). Mileage updates beyond 56 will count towards your overall miles ridden, but you will not earn Engagements.

  • You can collect up to 84 keywords during the challenge. Keywords will be updated weekly, with 3 new keywords available each week.

  • You can track your progress by scanning the Let’s Ride Challenge™ in-store QR code in a participating dealership, or text “mymiles” (do not use quotation marks) to (302) 2-GO-RIDE, or (302) 246-7433. Your dashboard will display:

    • Your current miles and tier status

    • The number of mileage updates and engagements you’ve completed.

    • Your total Rev Score.

  • Only valid H-D VINs can be registered.

    You can enter VINs of rentals (you will need a first and final reading during your rental period).

    Multiple H-D VINs can be added during the Let’s Ride Challenge™ and H.O.G. Ride 365™

  • Yes! To make sure EagleRider miles are counted toward the challenge you will need to complete at least two dealer odometer readings through the Let's Ride Challenge mileage validation process. (Mileage taken for your rental agreement does not automatically count toward the Ride Challenge.) The first reading will enter that VIN into the challenge. The final reading will establish how many miles have been ridden. These readings must be completed at a dealership, by and by an official Ride Challenge Validator.

Harley Owners Group Members FAQs

  • Odometer readings validated as part of the Let’s Ride Challenge™ (March 28-October 31) will also count toward H.O.G. Ride 365™ annual mileage total (January 1-December 31), as long as the participant is an active Harley Owners Group or Passenger member.

    Mileage from H.O.G. Ride 365™ odometer readings taken between January 1-March 27 will not count toward the Let’s Ride Challenge™.

  • Yes! Passenger members can join the challenge and are also eligible to participate in H.O.G. Ride 365™!

  • What an accomplishment! After the successful redemption of the Riding Academy VIP Referral Card offer (see terms and conditions on the card you received with your 2025 Harley Owners Group Benefits Guide), you will receive a one-year extension of your Harley Owners Group membership. As an active Harley Owners Group member who logs 5,000+ validated miles during the Let’s Ride Challenge™, not only will you receive 5,000 points ($50 value) through your H.O.G. Ride 365™ benefit, but you’ll also receive 2,500 bonus points ($25 value)!

contest prizing & rewards FAQs

  • Winners will be determined based on their Rev Score in each status tier. You will be eligible for prizes in each tier you reach starting with the highest tier but are limited to wining one motorcycle. The judging will begin with the Black and Orange and work backwards, determining winners for each tier based on the highest Rev Score in that tier. The person with the highest Rev Score in each tier will win a motorcycle. In the event of a tie, the following tie-breakers will be used in order:·

    • Most total miles ridden within the relevant tier

    • Most mileage readings within the relevant tier

    • The rider who achieved the mileage within the tier first

    • Judges make the final decision in the event there is still a tie after these criteria are applied.

  • There are 5 status tiers, and are based on total miles ridden & collecting keywords:

    • 1 - 2,500 miles = Silver Tier Grand Prize Motorcycle (1): Harley-Davidson Nightster®

    • 2,501 - 4,000 miles = Gold Tier Grand Prize Motorcycle (1): Harley-Davidson Street Bob®

    • 4,001 - 5,500 miles = Platinum Grand Prize Motorcycle (1): Harley-Davidson Fat Boy®

    • 5,501 - 7,500 miles = Diamond Tier Grand Prize Motorcycle (1): Harley-Davidson Street Glide®

    • 7,501+ miles = Black & Orange Tier Grand Prize Motorcycle (1): 2025 Harley-Davidson® CVO Road Glide®: 7,501+ miles

    *Any images of any prize or prize components in advertising are for illustrative purposes only; actual items awards as prize/prize components may differ from such images.

  • Yes! Once you reach a higher tier, you are still eligible to win motorcycles from the tiers you’ve moved past. Remember, your Rev Score is captured at each tier, so be sure you earn engagements and complete odometer readings along the way to boost your score.

  • You can earn rewards by reaching Let’s Ride Challenge™ milestones:

    • Complete registration and first odometer reading: Decal

    • 1,000 miles ridden: Challenge Coin

    • 5,000 miles ridden:

    • Active Harley Owners Group and Passenger members will receive a H.O.G exclusive hat, and 2,500 points.

    • Non-members/free members will receive a 1-year Harley Owners Group membership. Redemption details will be emailed in December.

    • October odometer reading: 2025 Let’s Ride Challenge™ - Ride for Heroes Patch

  • You can collect your physical rewards from a participating dealer at the time of, or after, you’ve completed the qualifying odometer reading.

  • You will receive an email (to the address you provided during registration) with instructions to redeem your 1-year Harley Owners Group or Passenger membership. Watch for this email in December. 

  • Bonus points will be awarded in December 2025.