How it works

Follow these steps to get started! Visit a participating dealer, verify your miles, and compete for a chance to win one of five Harley-Davidson® motorcycles!

Two men in leather jackets standing near motorcycles, smiling and conversing.

How does it work?

  1. Visit a participating dealership.

  2. Scan the 2025 Let’s Ride Challenge™ - Ride for Heroes QR code.

  3. Register, enter your H.O.G. number (optional), your VIN and your odometer reading.

  4. Find an employee to verify your reading.

  5. Build your Rev Score by learning and submitting keywords at the dealership.

  6. Get on your bike and ride!

  7. The more frequently you visit a participating dealership to update your odometer reading and learn new keywords, the higher your score!

Person riding a motorcycle on an open road in a scenic landscape, wearing a helmet and leather jacket.

WHAT’s MY REV SCORE AND HOW IS IT CALCULATED?

  1. Your Rev Score is the total of your miles ridden and Engagements earned through dealership visits, mileage updates, and keyword submissions.

  2. Each time you update your mileage at a dealership, you earn Engagements, which directly boost your score.

  3. Collect keywords during dealership visits, with each one adding additional Engagements to your score.

  4. You earn extra Engagements for first-time dealership visits and when validating your mileage with a dealership employee.

  5. Your Rev Score increases the more often you update your odometer and engage with the program.

  6. Your score is updated automatically as you log miles, submit keywords, and check in at participating dealerships.

  7. The higher your Rev Score, the closer you get to winning great prizes, including one of five Harley-Davidson® motorcycles!

Motorcycle riders participating in a parade, with one carrying an American flag. They are on a road lined with spectators. One rider wears sunglasses and a leather vest.

Climb the tiers to win

There are 5 status tiers, and based on total miles ridden::

  • Silver Tier: 1 - 2,500 miles

  • Gold Tier: 2,501 - 4,000 miles

  • Platinum Tier: 4,001 - 5,500 miles

  • Diamond Tier: 5,501 - 7,500 miles

  • Black and Orange Tier: 7,501+ miles

Woman in sunglasses sitting on a Harley-Davidson motorcycle outdoors.

How will motorcycle winners be determined?

Winners will be determined based on their Rev Score in each status tier. You will be eligible for prizes in each tier you reach starting with the highest tier but are limited to wining one motorcycle. The judging will begin with the Black and Orange and work backwards, determining winners for each tier based on the highest Rev Score in that tier. The person with the highest Rev Score in each tier will win a motorcycle. In the event of a tie, the following tie-breakers will be used in order:

  • Most total miles ridden for the challenge

  • Most overall mileage readings

  • Most overall key word redemptions

  • Judges make the final decision in the event there is still a tie after these criteria are applied.